beacon

BEACON TECHNOLOGY
AND PROXIMITY MARKETING

We have also begun the coupling of WiFi with beacon technology that will allow us to activate participant’s phones to immediate alerts, whether safety or sales related. These beacons are extremely sophisticated and have been designed to work with our digital display software. Proximity marketing is the next generation of instant communication. Consumer engagement via WiFi and beacons creates a valuable database. The database re-marketing effort will target visitors after they leave the Boardwalk and Atlantic City and keep them connected to the experience.

BEACON TECHNOLOGY
AND PROXIMITY MARKETING

We have also begun the coupling of WiFi with beacon technology that will allow us to activate participant’s phones to immediate alerts, whether safety or sales related. These beacons are extremely sophisticated and have been designed to work with our digital display software. Proximity marketing is the next generation of instant communication. Consumer engagement via WiFi and beacons creates a valuable database. The database re-marketing effort will target visitors after they leave the Boardwalk and Atlantic City and keep them connected to the experience.